“If we want to stop distracted driving, we have to eliminate the need for people to actually look at the screens on their phones,” says PK Mishra. That’s why his startup came up with a rotary dial which, paired over Bluetooth with its app, allows drivers to attend to what’s happening on their phones without having to actually touch the screen.

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PK, an alumnus of University of Michigan and University of Pennsylvania, is having a busy week, having yesterday won US$100,000 at the K-Startup Grand Challenge demo day, an event aimed at boosting Korea’s top startups.

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