There are certain things that used to come to mind when I thought of Korea. K-pop, cosmetics, and Kimchi. But Korea had a deeper allure.

I’m the founder and CEO of YouthsToday, a platform that connects students with brands to fund and promote events. In a country where education is king, we knew that we had enormous market potential. But we also knew it wasn’t going to be easy with zero Korean speaking team members and zero brand presence.

Read more here at Tech In Asia